The 32nd International
Public Relations Research Symposium


BledCom 2025
June 27 - June 28, 2025

Artificial Intelligence (AI) and Public Relations: Boon or Curse?

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BLEDCOM 2025: Artificial Intelligence (AI) and Public Relations: Boon or Curse?


The 32nd edition of International Public Relations Research Symposium (BledCom) will be held on June 27 & June 28, 2025 in Rikli Balance Hotel (ex. Hotel Golf Bled), Lake Bled - Slovenia.


The main theme is Artificial Intelligence (AI) and Public Relations: Boon or Curse? We invite scholars, practitoners, and educators to share their experiences with AI and how they have coped with the rapidly evolving technology. We realize that we may not have all the answers but we can begin to ask the right questions along the lines posed above as a robust starting point so we can build a body of knowledge that is helpful to both scholars and practitioners.

Latest news

By Maja Jančič 11 Jul, 2024
The 32nd International Public Relations Research Symposium (BledCom) will be held on June 27-28, 2025. Conference Theme is Artificial Intelligence (AI) and Public Relations: Boon or Curse? BledCom welcomes ALL papers that are relevant to public relations and communication management. We also welcome panel proposals.
By Maja Jančič 04 Jun, 2024
The 31st edition of International Public Relations Research Symposium (BledCom) will be held on July 5 & July 6, 2024 in Rikli Balance Hotel, Lake Bled - Slovenia. The main theme of the 31st conference is Public Relations and Human Well-being. Final registration deadline for attendees is June 30th, 2024 . For more info and conference registration, please visit: www.bledcom.com
By Maja Jančič 04 Jun, 2024
BledCom 2024 will feature three dinners in three different scenic locations: Bled Castle Restaurant in Bled, Gostilna Mihovec in Medvode and Gostilna Krištof in Kranj . Dinner on Thursday, July 4, 2023 will take place in Bled Castle Restaurant offers traditional Slovene dishes with a modern twist. The goal is to place Bled Castle on the map of the most important culinary venues in Slovenia. Local and regional dishes are made in contemporary and sophisticated way with an aim to preserve the gastronomical heritage of Upper Carniola region and Slovenia. Find out more: https://www.jezersek.si/en/locations/bled-castle/bled-castle-restaurant Dinner on Friday, July 5, 2024 will take place in Gostilna Mihovec, a typical Slovenian inn with the cuisine of previous generations, but also a touch of today's modernity. The bread oven and the welcome bar are a guarantee that you will feel at home. A family inn with chef Mojca Trnovec, where members of three generations add their stamp, with grains and vegetables from their own farm. Find out more: https://www.gostilnamihovec.si/ Dinner on Saturday, July 6, 2024 will take place in in Gostilna Krištof, a family restaurant oriented mainly in the modern culinary ideas that intertwine with Slovenian tradition and the world gourmet novelties. The inspiration of Krištof Bolka and his family comes from the fresh seasonal ingredients. Find out more: https://gostilnakristof.si/en/ The price of a 3-course conference dinner with a complimentary glass of wine is 55 EUR (22% VAT included). Seats are limited! 
By Maja Jančič 16 Aug, 2023
Special issue of Corporate Communications Dejan Verčič, Krishnamurthy Sriramesh, Ana Tkalac Verčič are guest editing the special issue of Corporate Communications: An International Journal , on Sustainability and Communication. The system for uploading manuscripts opens on September 11. Each paper will go through a double-blinded peer review. The Call for Papers is published on the Corporate Communications website: https://www.emeraldgrouppublishing.com/calls-for-papers/sustainability-and-communication Important information: - Opening date for manuscripts submissions: 11 September 2023 - Closing date for manuscripts submission: 18 December 2023 - Registration and access: https://mc.manuscriptcentral.com/ccij - Author guides: https://www.emeraldgrouppublishing.com/journal/ccij - Email for submission queries: dejan.vercic@fdv.uni-lj.si BledCom 2023 Proceedings All papers presented at the jubilee 30 th edition of the Bledcom symposium (except those that will be chosen for publication in the special issue of Corporate Communications) are eligible for inclusion in the conference proceedings, an electronic publication with an ISBN number. Deadline for manuscripts submissions is September 16 , 2023. Full papers should not exceed 6.000 words , including charts, footnotes, graphs, references, tables, and bibliography. Please follow the APA style manual. Important Information: - Deadline for manuscripts submissions: 16 September 2023. - Email for manuscript submission and submission queries: bledcom@fdv.uni-lj.si

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Travel & Transfer

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Event location

Rikli Balance Hotel

Cankarjeva cesta 4, 4260 Bled



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