SIMPOZIJ BLEDCOM 2025

32. simpozij o raziskovanju v odnosih z javnostmi BledCom 2025, bo 27. junija in 28. junija, 2025 v Hotelu Rikli Balance na Bledu. Osrednja tema konference je Umetna inteligenca (UI) in odnosi z javnostmi: Blagor ali prekletstvo?.

Osrednji govorec bo Marko Grobelnik, sovodja laboratorija za umetno inteligenco na Institutu Jožef Stefan, soustanovitelj podjetja Cycorp Europe ter direktor in ustanovitelj podjetja Quintelligence – inteligentno upravljanje z znanjem. Sodeluje tudi z nekaterimi pomembnimi mednarodnimi podjetji (Bloomberg, BT, Microsoft Research, NY Times…) in univerzami (UCL, Stanford..).

BledCom poteka v organizaciji Centra za marketing in odnose z javnostmi na Fakulteti za družbene vede v Ljubljani in pod vodstvom prof. dr. Dejana Verčiča, UL Fakulteta za družbene vede in Herman & partnerji.

Prvič je bil simpozij organiziran leta 1994 na pobudo Dejana Verčiča, Dannyja Mossa (Manchester Metropolitan University, VB) in Tobyja MacManusa (Bornemouth University, VB). Nastal je kot odgovor na naraščajočo potrebo po globalni izmenjavi mnenj in znanj na področjih korporativnega in marketinškega komuniciranja, javnih odnosov in odnosov z javnostmi ter upravljanja ugleda.

DOSEDANJI IZIDI SIMPOZIJA
Knjige:
- D. Moss, T. MacManus & D. Verčič, Eds., Public relations research: An international perspective. London: ITP, 1997.
- D. Moss, D. Verčič & G. Warnaby, Eds., Perspectives on public relations research. London: Routledge, 2000.
- B. I. Newman & D. Verčič, Eds., Communication of politics: Cross- cultural theory building in the practice of public relations and political marketing. Chicago, IL: Hayworth, 2003.
- K. Sriramesh & D. Verčič, Eds., The global public relations handbook: Theory, research, and practice. London, New York: Routledge, 2003
- B. van Ruler & D. Verčič, Eds., Public relations and communication management in Europe: A nation-by-nation introduction to public relations theory and practice. Berlin, de Gruyter, 2004.
- Krishnamurthy Sriramesh, Ed. Public Relations in Asia: An Anthology. 2004.
- B. van Ruler, A. Tkalac Verčič & D. Verčič, Eds., Public relations metrics: Research and evaluation. London, New York: Routledge, 2008.
- K. Sriramesh & D. Verčič, Eds., The Global Public Relations Handbook: Theory, Research and Practice - Revised edition. London, New York: Routledge, 2009.
- K. Sriramesh & D. Verčič, Eds., Culture and public relations. London, New York: Routledge, 2012.
- K. Sriramesh & D. Verčič, Eds., Relaciones públicas globales: Teoría, investigación y práctica (UOCPress Comunicación) (Spanish Edition). London, New York: Routledge, 2012.
- K. Sriramesh & D. Verčič, Eds., The Global Public Relations Handbook: Theory, Research, and Practice 3rd Edition, London, New York: Routledge, 2020.
Druge objave:
- 9 posebnih izdaj znanstvenih revij (Journal of Communication Management, Journal of Political Marketing, Journal of Public Affairs, Public Relations Review, Corporate Communications: An International Journal);
- 15 zbornikov konference BledCom Proceedings;
- 7 zbornikov konference BledCom Book of Abstracts.
NOSILNE TEME (1994-2025)
- 2025 - Artificial Intelligence (AI) and Public Relations: Boon or Curse?
- 2024 - Public relations and Human Well-Being
- 2023 - Public Relations and Sustainability
- 2022 - Reboot: Should Organizations Rediscover Communication with Internal & External Stakeholders?
- 2021 - Public Relations and Public Risk and Crisis Communication
- 2020 - The impact of public relations on organizations and society
- 2019 – Trust and Reputation
- 2018 - A World in Crisis: The Role of Public Relations
- 2017 – CSR in Hypermodern Times
- 2016 - Engaging People in a Disengaged World
- 2015 – Sleeping (with the) Media
- 2014 - Digital Publics: New Generation, New Media, New Rules
- 2013 - BledCom 2013: 20th anniversary of the international symposium
- 2012 - BledCom Academic: Public Relations and Communication Management: The State of the Profession
- 2011 - Internal Communication
- 2010 - Government Communication
- 2009 - Culture and Public Relations
- 2008 – Public relations and marketing: A relationship for re-examination? Public relations among the functions of marketing
- 2007 – The impact of globalization on public relations
- 2006 – Communicating Europe: Diversity, social cohesion and social integration in Europe and elsewhere: the contribution of public relations and social communication
- 2005 – Public relations metrics: Evaluation and measurement
- 2004 – New concepts and technologies for public relations, public affairs and corporate communication
- 2003 – Communication management, public affairs and public relations: building trust and equity
- 2002 – The status of public relations knowledge in Europe and around the world
- 2001 – Politics of communication and communication of politics: Cross-cultural theory building in the practice of public relations and political marketing
- 2000 – Public relations, public affairs and corporate communications in the new millenium: the future
- 1999 – Innovation in public relations, public affairs and corporate communications practice
- 1998 – Government relations and public affairs
- 1997 – Managing environmental issues
- 1996 – Taking public relations into the electronic age
- 1995 – Public relations: History, contemporary concept and future1994 – International public relations research
- 1994 – International public relations research