IPRA webinar Leadership and communication in the era of GenAI will be presented by Imad Lahad, managing director APCO Dubai and Prof. Dr. Dejan Verčič, University of Ljubljana, Slovenia on Thursday 16 January 2025 at 12.00 GMT/UCT This webinar will explore how generative AI (GenAI) is transforming the landscape of leadership and communication. As organizations navigate this new era, leaders are faced with the challenge of integrating AI into their communication strategies in ways that enhance engagement, efficiency, and trust. This webcast will discuss also how leaders can effectively leverage GenAI to meet these demands, address ethical considerations, and align their strategies with evolving expectations of transparency, authenticity, and inclusivity. How to join There is no pre-registration. Simply click on this Teams link on the day. And please mute your microphone and turn off your video when joining. https://teams.live.com/dl/launcher/launcher.html?url=%2F_%23%2Fmeet%2F931926971837%3Fp%3DYIzjjqZmBENkz7ILaj%26anon%3Dtrue&type=meet&deeplinkId=088f2615-c105-4ef5-8e43-3404cecc8e27&directDl=true&msLaunch=true&enableMobilePage=true&suppressPrompt=true Meeting ID:931 926 971 837 Passcode:7jF35H Background to IPRA IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org